Squeezy Dawgs was a concept I developed for a client. Though it never launched due to logistical challenges, it remains one of my favorite projects. I’m proud of the work that went into bringing this vision to life.
While waiting for the food truck to be printed and wrapped, I started experimenting with Adobe Character Animator. The cow featured on the truck had the potential to become a central character in shaping the brand’s marketing voice. After hours of learning to rig the animation, I finally had something to present to the client.
Whenever I wanted to learn a new skill, I practiced on the client free of charge and delivered the perfected version as a bonus. This approach not only expanded my capabilities but also gave clients unexpected value—turning each project into an opportunity for innovation.
