AJ'S HOT CHICKEN
THE CREATION OF EARL
When I started working with AJ's under H-Town Social we were given the task of designing the walls and windows. We came up with a series of plexiglass panels to accommodate for the textured walls. We came up with the concept as a team and I was tasked with the design.
People responded well to the in-between Dino-Chicken on the evolution wall panel. We named him Earl and introduced him to different parts of the marketing design.
I also created various motion graphics depicting earl
We inevitably brought earl to life for social media content purposes. I made a series of videos for my portfolio and a final delivery video to introduce him to the audience.
The final unveiling of earl! We drove to Dallas and I put the mask on to deliver the final product. It has been used in most of their videos. In the following videos we created a mischievous character that wreaks havoc on the staff.
